With Brexit on its way you may be lulled into a force sense that the EU Data Protection Reform won’t affect us in the UK. However we nearly all trade with Europe in some way and the UK is likely to adopt the directives of the regulations as the GDPR (General Data Protection Regulation).
So it’s time to start reading up and preparing for what will be a monumental change in the way we all market our products and services, OPT-out, inferred OPT-in and even the sneaky double negative OPT-in will be things of the past, a prospect will need to explicitly Opt-in to your mailing list etc.
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